This episode reminds us that if the origin of the BM is older, it is with the advent of internet start-ups that the expression became a buzzword (cf. Magretta, 2002). This is not surprising because it is full of common sense. To make complex business intelligible, it was necessary to model the business.

The GRP Lab team is currently producing some short videos allowing project leaders and their coaches to benefit from a playful support to discuss the usefulness of mobilizing the concept of business model.
This first video is entitled “Origin and common sense of the term Business Model”.