According to the authors of the GRP model, the Business Model is a convention. But in the exercise of popularizing the theory and so that there is no confusion with the “conventions” component of the GRP BM (see episode 11), GRP Lab speaks of “shared representation” with the owners of the resources necessary for the business project, who then bring these resources and become stakeholders. The WB is a shared representation.
Here is the second video produced by GRP Lab allowing project owners and their coaches to benefit from a playful support to discuss the usefulness of mobilising the Business Model concept.
This second video is entitled “Nature of the Business Model according to GRP Lab”.