The expression is, once again, full of common sense, because if what is offered is worthless, no one wants it. The “value proposition” is the term used by almost all business model specialists. According to GRP Lab, it requires working on the business idea (origin, development, protection and transformation into an offer) and the business opportunity (market attractiveness, targeting customers, analysing the competition, setting out the ambition of the project), whether it is seized or created.

GRP Lab’s web series is now enriched by a new episode that focuses on the notion of “value proposition”. 5 minutes to understand this essential component of any business model and the vision that the GRP Team has of it.