This episode reminds us that if the origin of the BM is older, it is with the advent of internet start-ups that the expression became a buzzword (cf. Magretta, 2002). The concept of value is polysemic and central to the definition of GBO. Each dimension has 3 components and the WB GRP is thus a system (each component is linked to the others) with 9 components.

GRP Lab has produced a third video to present this time the GRP Business Model. It is an addition to the video section of GRP Teaching. Several others will soon be added to this pedagogical corpus, and will present in turn each of the components of the GRP model in detail.