Une nouvelle publication GRP Team

Krémer F., Jouison E., Verstraete T., « Learning and teaching the business model : the contribution of a specific and dedicated web application », Journal of Entrepreneurship Education, 20(2), 2017

Abstract.

The success of the Business Model (BM) as a practical concept makes it a promising tool
for entrepreneurs to shape a more challenging environment. As teaching BM design to students
appears essential, we have developed a specific web learning application based on actionable
theoretical developments. The web application is called GRP Storyteller, from the GRP BM it is
based on (www.grp-lab.com). We assess the perceived quality of the web application through a
survey among 281 non-business students enrolled in seminars introducing entrepreneurship.
Students were asked whether the application facilitates the learning of the BM according to
various pedagogical objectives. They also evaluated its design, organization and user-friendly
qualities. The results show that the application improves the learning of the BM by helping
students remember, understand and apply conceptual knowledge.