Communication présentée lors de la Business Model Conference, New York, June, 2019
Verstraete, T. ; Jouison, E. « Anthropological interpretation of the Business Model: myth, institutionalization and sharing », Business Model Conference, New York, 3-4 june, 2019
Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when their number increases. What brings them all together is shared values and/or value-sharing.