Verstraete, T. ; Jouison, E. « Anthropological interpretation of the Business Model: myth, institutionalization and sharing », Business Model Conference, New York, 3-4 june, 2019

GRP Research

Verstraete T., Krémer F., Néraudau G., “Utilisation du cinéma en contexte pédagogique pour comprendre l’importance des conventions dans la conception d’un business model”, Revue de l’Entrepreneuriat, 17(2), 2018

Meiar A., Verstraete T., « Essai de conceptualisation de la notion de faux-pas”, 11ème congrès de l’Académie de l’Entrepreneuriat et de l’Innovation, Montpellier, 2019

Communication présentée lors de la Business Model Conference, New York, June, 2019

Verstraete, T. ; Jouison, E. « Anthropological interpretation of the Business Model: myth, institutionalization and sharing », Business Model Conference, New York, 3-4 june, 2019

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Abstract

Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when their number increases. What brings them all together is shared values and/or value-sharing.