KRÉMER F., VERSTRAETE T., “Teaching the Alignment of Business Model Components: The Use of the Movie La La Land”, Journal of Business Models, Online First, 2022

GRP Research

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Using cinema in the pedagogy of entrepreneurship can be useful to illustrate the process and dynamics of the Business Model in a limited time. Here, the movie La La Land is used as a case study to analyze the links and the alignment between the value proposition and the other components of the BM, particularly the stakeholders.