Communication présentée lors de la conférence AIMAC
Antonaglia, F., Verstraete, T., Néraudau, G.”The conciliation of the scientific, cultural and economic missions of a cultural company through the entrepreneurial orientation of its business model. The case of Semitour”, AIMAC 2019. 15th International Conference on Arts and Cultural Management, June 23 – 26, 2019, Ca’ Foscari University of Venice, Italy
Semitour is a semi-public company (SEM) that manages cultural and touristic sites on behalf of the Conseil Départemental de la Dordogne, including the extraordinary Lascaux cave, which is emblematic of parietal art. The success of this company has led researchers to study it for its intrinsic interest (cf. Stake, 1994). It soon became clear that its entrepreneurial orientation was instrumental (ibid.) in helping understand how its three fundamental missions (scientific, cultural and economic) come together in its business model. Our present research is therefore qualitative, a somewhat unusual approach to entrepreneurial orientation which has not yet been underused to analyze cultural firms. The concept of business model, also unused so far in the field of cultural entrepreneurship, helps us understand this model, which contributes to the success of the entrepreneurial project.